Orientation Services introduces approximately 7,500 students to the campus of Cal Poly Pomona each year. Cover art were developed for an annual resource guides to encapsulate the core values and vision of the University, while inspiriting incoming students and their families to the culture of the campus.
Cal Poly Pomona cultivates success through a diverse culture of experiential learning, discovery, and innovation. A mural was developed to communicate the mission, vision, colleges, and culture of Cal Poly Pomona to incoming students.
Based on the idea of knowledge, vision, innovation, and expansion, the light bulb in the center illustrates the ‘bright’ new chapter that incoming students are about to embark upon. Radiating out from the lightbulb are angular and geometric shapes that are filled with icons and illustrations that encompass Cal Poly Pomona’s philosophy, colleges, history, and architecture. Imagery include symbols, buildings, and scenes that encapsulate the unique qualities and personalities of the University.
